CoreFirst Bank & Trust
“It’s a New Day” rebranding campaign
concept strategy, photography, graphic design, editing/production
A community bank with an established brand decided to refresh itself with a new name, a new leader and a fresh, new approach to doing business. They also wanted to boost staff engagement, so we designed a campaign that invited staff to help shape the message. Then we helped CoreFirst launch its new identity across its four metro markets. The new identity freed CoreFirst to engage in a dynamic new future and to enter new markets with a strong, new brand that set it apart from the competition.