client

Blue Cross Blue Shield of Kansas

GoBlue campaign

overview

concept strategy, writing, graphic design, casting, photography, videography

When Blue Cross and Blue Shield of Kansas wanted a fresh approach to target young adults, they were open to something bolder, contemporary, edgy. So we helped them change their look with a vibrant campaign that pops, winning five ADDY medals in the process.

Blue Cross and Blue Shield of Kansas Photography
Blue Cross and Blue Shield of Kansas GoBlue Coffee Cup Newspaper Ad
Blue Cross and Blue Shield of Kansas GoBlue Climbing Wall Magazine Ad
Blue Cross and Blue Shield of Kansas GoBlue Guitar Girl Sky Banner
Blue Cross and Blue Shield of Kansas GoBlue Face Paint Billboard