Blue Cross and Blue Shield of Kansas GoBlue

mall wallscape


graphic design, photography

When Blue Cross and Blue Shield of Kansas embraced a vibrant new look and feel for their promotions, they wanted to capture the attention of young, active, healthy people. After taking that creative leap together, we wanted to get that vibrant message out where the right people would see and appreciate it. So we located a mall food court with an open wall space during the holiday shopping rush. We snagged it and installed this 5’ x 10’ wallscape. Shoppers continually slowed down to stare at the color explosion. Some even stopped in their tracks. (We might have been sitting nearby watching. Gleefully.)

BCBSKS Goldfish Wall