process
I enjoy the creative process – researching and brainstorming, then organizing and filtering to get to what’s most important. I find satisfaction in writing clear, concise and engaging copy that captures the concept … and the consumer.
Before Renee and her husband, Art, go to the mountains, she makes a list – the Master Trip Check List. It’s a detail-lover’s work of art. It guarantees everything they’ll need, they’ll have. For each meeting she attends, there’s a list. To keep track of projects? A list. Everything anyone needs to know is down on paper. Focus and clarity. It’s a great way for a writer to be. Renee’s readers learn instantly what’s important – and why they should care. And while her copy is more creative than her lists, it carries the same guarantee. Everything you need, it’s there. Clearly.
