Are you a late adopter of Twitter? Since Google announced plans to resume indexing Tweets in real-time searches, lots of people who have barely used (or never used) Twitter are rethinking it. Surfacing in Google searches gives thought leaders more visibility – which makes Twitter even more powerful for building professional relevance.
But figuring out how to think about Twitter can be overwhelming. There are tons of technical tips out there, but what should your goals be? Here’s a quick primer to help shape your thinking.