Hispanic Marketing Part 1: More than Español


It’s hardly news that the Hispanic market – in all categories – is lucrative and growing in population, education and buying power. The 52 million Hispanics in the U.S. are projected to spend $1.5 trillion this year. That’s why companies of all sizes are trying to win them as customers – it’s smart business.

But in 2015, Hispanic marketing still too often misfires when companies aren’t fluent in the Hispanic customer mindset. In fact, sometimes Hispanic marketing is downright bad. Some of the common offenders: Continue Reading …

The holy grail of marketing: jhP tracks true ROI

jhP Tracks True ROI

Once a marketing campaign is done, all promotions have run and the bills are paid, what do clients always want to know? What’s the return on investment?

Ah, the ROI question. It can be a conundrum, can’t it? Answering it has always been a challenge requiring strategic measurement to arrive at an educated estimate. And still it’s inexact because the real goal is to prove an ad is directly connected to an outcome. Which has made pinning down exact ROI challenging.

Until now. That’s what jhP learned, thanks to new tracking technology provided by Arrivalist, a leading location-change attribution company. Continue Reading …

Late to Twitter? A Primer on Jumping in NOW

Late to Twitter

Are you a late adopter of Twitter? Since Google announced plans to resume indexing Tweets in real-time searches, lots of people who have barely used (or never used) Twitter are rethinking it. Surfacing in Google searches gives thought leaders more visibility – which makes Twitter even more powerful for building professional relevance.

But figuring out how to think about Twitter can be overwhelming. There are tons of technical tips out there, but what should your goals be? Here’s a quick primer to help shape your thinking.

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jhRetirement: Things we’ll miss about Leslie Palace

A jhP Retirement – We Love You Leslie

Today is the end of an era, folks. After 11 years at jhP, it’s Leslie Palace’s last day before she retires to garden, travel and send us postcards that make us a smidge (or more) jealous of her über-lucky travel companion. And so today, we hereby officially bestow the lovely Miss Leslie with jhPeep Emeritus Status, with all the rights and privileges that entails. Namely, appearances at future Beer:30s and other jhParties.

What will the jhPeeps miss about Leslie? So many things, including:

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Google Analytics: Data Unleashed

Google Analytics Data Unleased

For many marketers, the initial foray into Google Analytics was having the IT department tag the company’s website with it. But if you stopped at this first step, you’re missing out on a huge amount of actionable data. Your IT department can tell you things like your page views per month, the most popular pages, the most common searches and the percentage of web traffic from mobile devices. But you’re probably still using only the basics of this amazing marketing tool.

If you want to use Google Analytics to help shape your strategy, you need to know what’s possible. So here’s a quick primer. Google Analytics can help you …

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Wild Applause and Champagne, Too: TJ’s Now a Shareholder!


The Power of Partnership. At jones huyett Partners, this isn’t just a tagline. It’s who we are. For our clients, it’s the difference between hiring a vendor and having a partner who directly supports their strategy, brand and future. That’s probably why, in a world where client-agency relationships average less than three years, we still have our very first client from 27 years ago. Continue Reading …

jhP Strikes Creative Silver and Gold


We’re still smiling from the fun at Saturday night’s ADDY Awards. The jhP crew showed up to high-five our buds from across the industry, tell funny stories and celebrate a great year in creativity. We were blown away by the end of the night when jhP walked away with 34 ADDYs for our work for nine different clients – 20 Silver ADDYs, 13 Gold ADDYs and – most exciting – the Best of Show ADDY for our campaign for the Kansas Department of Wildlife, Parks and Tourism.

And so today, we send out this big ol’ THANK YOU to our many exacting and encouraging and inspiring client partners. (Yes, you are all three.) THANK YOU, thank you, thank you! From initial strategy, to concept to final execution, our partnerships with you breathe life into the creative energy that wins these awards. We’re honored to work together with you every step of the way.

So, without further ado, we present the jhP ADDY award list. Please join us in taking a bow, client partners! Drumroll, please … Continue Reading …

Lunging into the Holiday Season, jhP Style


The holidays are nearly here, and we all know what that means: Hectic schedules! Skipping workouts! And (perhaps) a few too many holiday goodies? (But maybe we’re just speaking for ourselves.) That’s why this year, the jhP crew forged new bonds and felt the burn together in a new holiday celebration we called joyfully healthy People. (jhP – get it?) Continue Reading …

Three Hispanic Personas, Three Marketing Approaches

Three Hispanic Personas, Three Marketing ApproachesHispanic marketing is not a trend anymore. It’s a reality. With 52 million Hispanics living in the United States, this market is not one your brand can afford to ignore.

Like many other demographic groups, young Hispanics are known for being tech-savvy – but that’s not always the case. Continue Reading …