Before Christmas merchandise even hits the aisles at the store, those of us in marketing are busy making plans to create the best holiday card EVER. While this is an annual challenge that jhP takes very seriously, we’re not alone. The American Advertising Federation of Topeka explained it well in a recent blog post titled Holiday Cards + Your Brand – One Very Special Package. Read the post here.
So, as you can see, planning for the holiday ballyhoo is a huge deal and usually begins as early as September. This year the golden ticket idea was a throwback to old-school animation – a single cell, drawn-by-hand animation.