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Cultural Awareness & Communications

A Conversation with Eugene Williams

Eugene Williams has been in Topeka for 20 years as a general manager for public television at KTWU, which he says is amazing because general managers typically last for 20 seconds.

Consumers gravitate toward campaigns that reflect their culture. Genuine and sincere messaging resonates when it is truly authentic. But where does the listening begin? How do we start the conversation? Recently jhP’s Charles Morgan [CM], account coordinator, sat down with Eugene Williams [EW], KTWU CEO and general manager, to discuss diversity in marketing and how businesses meaningfully engage diverse audiences in their communications.

CM: What’s on your mind when it comes to diversity?

EW: I think what we’ve done, and I’m talking about the whole communications industry and probably more importantly, society – we’ve kind of watered down what diversity means. We’ve tried to put diversity into these neat little pockets.

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Silver, Gold and Keith Walberg

What You Should Know About the 2018 American Advertising Awards

Who doesn’t like an excuse to shine? With a traditional diamond theme for the 60th Anniversary Celebration of the American Advertising Awards, the jhP team arrived fine and ready to dine.

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Magic, Cheer & jhP

Before Christmas merchandise even hits the aisles at the store, those of us in marketing are busy making plans to create the best holiday card EVER. While this is an annual challenge that jhP takes very seriously, we’re not alone. The American Advertising Federation of Topeka explained it well in a recent blog post titled Holiday Cards + Your Brand – One Very Special Package. Read the post here.

So, as you can see, planning for the holiday ballyhoo is a huge deal and usually begins as early as September. This year the golden ticket idea was a throwback to old-school animation – a single cell, drawn-by-hand animation.

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Challenge Accepted

#jhPdoesInktober

During the month of October, jhP accepted the Inktober challenge.

Inktober is a global project that unites artists and creatives in one respected community, with only four rules, as outlined by illustrator and challenge initiator Jake Parker:

  • Make a drawing in ink.
  • Post it online.
  • Hashtag it with #inktober and #inktober2017.
  • Repeat every day of October.

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Adventures with Disneyland’s creative director

Photo by Deb Ferrell

– Deb Ferrell, jhP Creative Director

During a family spring break trip to Disneyland this year, I had the opportunity to meet and have dinner with the Creative Art Director and Concept Architect at Walt Disney Imagineering, Bo Bolanos.

My daughter and I met Bo at the Disneyland entrance and had no idea who he was at first. Bo was, per a friend’s request, scheduled to let us in to the park. He walked up to my daughter and me, decked out in a suit and tie. Then we began to chat. I asked him what he did at Disney and – in a very unassuming way – he responded, “I’m kind of like an art director.” Continue Reading …

From jhP to NPR and back again

For those of you who don’t know me, I’m a Texas-raised writer and editor who first joined the  jhP family in May 2016. I craft and hone words and taglines that appear in communications for jhP clients – with occasional mentoring insights from Kurt Eskilson. Much of what I do is creative and technical, working closely with account executives and the creative dream team. But that’s not where my career began. Continue Reading …

jhP Beer-ology

beer-ology-brewing-a-culture-of-camaraderie

Our jhP beer enthusiasts enjoy a good beer in great company every Friday at this fun thing called Beer-30. And guess what? You’re invited to join us next Friday via Facebook Live! Crack open your favorite craft brew and tune in at 4:30 p.m. to win two tickets for the fourth-annual “TAP THAT Topeka” Capital Brew Festival on June 25.

Kansas craft beer lovers, “TAP THAT Topeka” is for you. There will be 140 craft beers at the fest and lucky for you, it is only two weeks away.

Back to Beer-30. What is it and why do we do it?  Continue Reading …

Partnerology: It’s jhP tourney time, baby!

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It’s March again, and anyone who is halfway paying attention knows what that means – something about madness this month? People seem to really be into basketball around here. (It’s Kansas. Go figure.)

In the spirit of the season, jhP is launching our own tournament of a slightly different variety – it’s the jhP Partnerology Tournament! It honors great partnerships ­– the very thing we try to create every day with each other and with our clients. (Plus, it’s fun.)

A partnership is people joining forces to do more than they could alone. But what makes a partnership great? So many things: Shared vision. Mutual trust and respect. Yin meeting yang. Plus the magical spark that occurs when talents, visions and energy blend into something a bit more. That spark that ignites between partners ­– that’s what we’re after. That’s the P in jhP. And that’s what we’re celebrating.

So, every day these next two weeks on jhP’s Facebook account, we’re putting great partners head-to-head and inviting our clients, friends and YOU to vote. The key question: Which duo did partnership better? Vote for who you think made magic the best!

Are you digitally diverse? Rethinking your digital strategy

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How confident are you that your digital strategy is serving you well? Is it effectively putting your brand in front of your target audience? While most brands understand their marketing efforts must include a digital component, it’s probably time for many businesses to re-evaluate their digital strategy. Continue Reading …

jhP’s 2016 ADDY Haul – By the Dozen x 2

jhP's 2016 ADDY award winning workThis weekend, the jhP team stepped out at the stylin’ 2016 ADDY Awards, which sported rather fitting Mad Men-themed décor, fashion and hijinks.

We were impressed by the creative work of our peers from across the region and overjoyed to walk away with 24 ADDY awards – 5 Gold ADDYs and 19 Silver ADDYs – honoring a diverse body of work we produced in partnership with our clients. This year’s ADDYs honored our work in branding and design, still photography and video, audio soundtrack, web design, digital strategy and 3D installation. Continue Reading …