A Conversation with Eugene Williams
Eugene Williams has been in Topeka for 20 years as a general manager for public television at KTWU, which he says is amazing because general managers typically last for 20 seconds.
Consumers gravitate toward campaigns that reflect their culture. Genuine and sincere messaging resonates when it is truly authentic. But where does the listening begin? How do we start the conversation? Recently jhP’s Charles Morgan [CM], account coordinator, sat down with Eugene Williams [EW], KTWU CEO and general manager, to discuss diversity in marketing and how businesses meaningfully engage diverse audiences in their communications.
CM: What’s on your mind when it comes to diversity?
EW: I think what we’ve done, and I’m talking about the whole communications industry and probably more importantly, society – we’ve kind of watered down what diversity means. We’ve tried to put diversity into these neat little pockets.